Magento uses three different cases for content – sentence case, title case, and all-caps.
Use the following standards for usage and keep in mind a few key terms’ capitalization rules.
Use as default content style, where a grammatically correct sentence starts with an initially capitalized word and ends with a punctuation mark. For exceptions, see Title-Case and All-Caps standards that follow.
Pay attention to common Magento terms – some may be mistaken for proper nouns.
However, many terms use lowercase including: merchant, developer, home page, static blocks, invoice, order, and panel.
Use For …
Headings. See more Headings guidance.
Button labels and links. ONLY use title case when a link are used as a call to action. See more Buttons and Links Usage guidance.
- The first letter of the first and last words.
- The second word of a compound, hyphenated word. Exception: When the first word in the hyphenation is not a prefix ... Prefix examples: anti-, pre-, post-
- No – "Best-rated Platform Software"
- Yes – "Best-Rated Platform Software"
- No – "Post-Launch Instructions"
- Yes – "Post-launch Instructions"
- All verbs.
- Capitalize even the little ones.
- Correct examples: Is, Am, Are, Was, Were, Be, Being, and Been.
- All parts of verbs. Includes prepositions, if they are part of phrasal verb ... Correct example: "Turn On"
- Tip: if you emphasize the word when reading it aloud, then capitalize it."
- Infinitives are not verbs: See infinitives guidance, jump to the “Do Not capitalize …” section.
- No – “Turning Blocks on and off"
- Yes – “Turning Blocks On and Off”
- Yes – “Setting Up a Catalog”
- Yes – “Turning On the Service”
Do Not Capitalize …
- Words following prefixes. For guidance, jump to the “Capitalize … “section and find the prefixes and compound, hyphenated words guidance.
- Articles. ... Correct examples: a, an, the
- Conjunctions. ... Correct examples: and, but, for, or, nor
- Prepositions of fewer than four letters. Includes the "to" in infinitives. See example:
- No – “The Key To Customer Service In An Omnichannel World"
- Yes – “The Key to Customer Service in an Omnichannel World”
- Brand or company names that use a lowercase initial letter. ... Tip: Rephrase a heading or sentence to avoid starting with a lowercase letter. See example:
- No – “EBay, IPod, IPhone"
- Yes – “eBay, iPod, iPhone”
Use only in and acronyms and address formats. For more details, see:
Terms to Remember
Use capitalization standards, as specified in the Magento Glossary and Word Usage Bank, and focus on the following rules.
Numbered items. Capitalize when referring to a numbered object. … Correct examples: Slide 5, Exercise 3, Table 4.2, Figure 9
Admin panel. Capitalize the word “Admin” in the term “Admin panel” — but panel remains lowercase.
UI names. Use initial caps, where the Magento Glossary and Word Usage Bank specify.
Lists’ first word, initial capped. See more “Lists” guidance in Content Formats.
Do Not Capitalize …
Steps. Lowercase “page” or “step” when referring to pages in a document or steps in a procedure.
Global internet terms. … Correct examples: website, internet, online, email