This is the pre-release version of Google Shopping ads Channel documentation. Content in this version is subject to change.

Google Shopping ads Channel Release Notes

Release notes published April 2019.

Google Shopping ads Channel is now available for Magento 2.2.x and 2.3.x. Merchants can use this extension to integrate with Google Merchant Center (GMC) and Google Ads accounts to advertize and sell Magento products.

See the following documentation:

The release notes include:

  • New features
  • Fixes and improvements


Google Shopping ads Channel 1.0.0 is compatible with version 2.2.x and 2.3.x of Magento Open Source, Magento Commerce, and Magento Commerce Cloud.

  • Simplified Onboarding and Maintenance: Add GMC accounts with ease through a step-by-step process with detailed instructions available through the Magento Admin.

  • All-in-one Advertising Solution: Integrate and manage both Google Merchant Center (GMC) and Google Ads with your Magento catalog. Through the Magento Admin, complete onboarding to create your GMC account, claim and verify your website, set up shipping and tax rules, and map your Magento catalog to Google’s requirements. Create your Google Ads account and start advertising Google Smart Shopping campaigns in one quick step.

  • Monitor and Manage GMC Catalogs: Magento stays in sync with Google so you never have to worry about advertising out-of-stock products or inaccurate product pricing. Review product and account status with clear updates from Google. Every update resends data to Google for additional reviews and approvals.

  • Budgeting Ease with Google Ads: As your advertising needs change, monitor Google advertising costs, Return on Ad Spend (ROAs), and conversions (total and monetary value). Manage your advertising from one dashboard, updating budgets and advertised products.

  • Advertise to Multiple Locales: Add store views and languages to multi-language ads to international customers.