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This module implements functionality of Google Experiment tool that is the part of Google Analytics functionality.


Before installing this module, note that the Magento_GoogleOptimizer is dependent on the following modules:

  • Magento_GoogleAnalytics
  • Magento_Catalog
  • Magento_Cms
  • Magento_Ui

For information about a module installation in Magento 2, see Enable or disable modules.


Extension developers can interact with the Magento_GoogleOptimizer module. For more information about the Magento extension mechanism, see Magento plugins.

The Magento dependency injection mechanism enables you to override the functionality of the Magento_GoogleOptimizer module.


This module introduces the following layouts in the view/frontend/layout and view/adminhtml/layout directories:

  • view/adminhtml/layout:
    • catalog_product_new
    • cms_page_edit
  • view/frontend/layout:
    • catalog_category_view
    • catalog_product_view
    • cms_page_view

For more information about a layout in Magento 2, see the Layout documentation.

UI components

This module extends following ui components located in the view/adminhtml/ui_component directory:

  • category_form
  • cms_page_form
  • new_category_form

For information about a UI component in Magento 2, see Overview of UI components.

Additional information

Google Experiment (on Google side) allows to make two variants of the same page and compare their popularity. From Magento side, code generated by Google should be saved and displayed on a particular page. Google Experiment functionality is available on pages of products, categories and cms pages. This allows to save different codes for products and categories on different store views.

This functionality can be switched on and off on the configuration page (Stores -> Configuration -> General -> Google Api -> Google Analytics). Also this functionality depends on Google Analytics module and configuration options.

Learn how to configure Google Content Experiments.