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Submit for Marketing Review

When you have completed the code, you can submit your extension for marketing review. You can submit your product for both technical and marketing review at the same time. The review process is the same for both extensions and themes.

Your extension is placed in a queue as soon as it is submitted. You will receive confirmation by email, and can track the status of your submission from your Marketplace account.

During marketing review, your submission is examined to ensure that it meets Marketplace requirements for presentation, content, and branding. Before granting approval, we read, review, and determine the quality of the marketing content for your extension according to our marketing guidelines.

Prepare for marketing review

Before submitting an extension or theme for marketing review, conduct your own internal review of the content to make sure that it is ready for publication.

  • Review the marketing guidelines to ensure that your extension meets Commerce Marketplace and Magento development requirements.
  • Spell-check and review all text fields in your extension, product documentation, and marketing materials.
  • Read the text out loud to make sure that the tone is conversational, and with no missing or transposed words.
  • Get a second opinion. Ask a friend or colleague to review the profile, screenshots, and any supplemental documentation.
  • Consider the following: Is the presentation professional? Does it foster confidence in your skills as a developer? Does it have commercial appeal? Do you provide information to help customers understand your product and how it supports their storefronts and backend?

Submit for review

  1. Log into the Marketplace Developer Portal, and then click Extensions.

  2. Click the extension name you want to submit.

    The Technical Submission page loads.

  3. Click one of the entries under Marketing Submission to add marketing content.

    As you complete sections, a checkmark displays tracking progress. If you updated or submitted content for the Technical Submission, the list displays checkmarks for that submitted content.

    Marketing Submission Progress

  4. Complete each section and submit for review when it is complete.

  • Click Save Submit to save progress.
  • Click Preview to see the output of your marketing information.
  • After adding all content, with full checkmarks across sections, click Submit.

Extension description

  1. Under Marketing Submission, click Extension Description.

    The Extension name and Short Description are pulled in from the Basic Extension Information. You can edit this information. Maximum characters for Short Description: 239

    Extension Name and Short Description

  2. Enter a Detailed Description about your extension, including features and functionality.

    Use formatting buttons and options to highlight information, features, and more. Maximum characters: 25,989

    Detailed Description

  3. For the Extension Category, select the Main Category for your extension and up to three Subcategories.

    These settings determine how your extension is listed on Marketplace.

    Extension Category

Images and videos

You must provide a thumbnail and at least two high-quality images for the image gallery that depict the extension. The Product Thumbnail represents the extension in Marketplace listings. In addition, you can upload up to fifteen Product Images. Make sure to include only relevant information, and crop the image to remove the URL and any unnecessary white space. Images can be in either JPG (JPEG) or PNG format, with a maximum file size of 5 MB for each.

  1. Under Marketing Submission, click Images and Videos.

  2. (Required) For Extension Icon, click Upload Icon to upload an icon file to assign to your extension.

    Extension Icon

  3. (Required) For Extension Images, click Upload Gallery Image.

    Your extension must have at least two gallery images. For more information about using images, see Image Tips.

    Extension Images

  4. (Optional) Under Video Links, paste the URLs of any YouTube videos to include with your extension.

    For more information about using videos, see Video Tips.

    Video Links

Compatibility information

  1. Under Marketing Submission, click Compatibility.

    The information displayed here is pulled from what you entered in the Basic Extension Information or Technical Submission. To modify the Magento version compatibility, see Submit for Technical Review.

  2. For Browser Selection, select the checkboxes for browsers compatible with your extension.


Pricing information

  1. Under Marketing Submission, click Pricing.

  2. For Magento [Version] Price, enter the price for each edition supported in U. S. currency. If the extension will be available for free, leave the default price of zero.


  3. If you offer installation services, select the Yes, I want to sell installation… checkbox and enter an Installation Price.

    Installation Pricing

Extension support (Optional)

Customers are advised to contact you directly for support, using the information that you provide. For support issues related to Commerce Marketplace, see the [Marketplace Help Center][1].

  1. Under Marketing Submission, click Extension Support.

  2. If you offer support services, select the Yes, I want to sell support… checkbox and complete the Support Tier 1 pricing.

  3. Choose the number of months in the contract according to the tier level, and enter the price.

  4. For Description of Service, enter a description of the support services available for the tier.

  5. To add an additional tier, click Add Support Tier. You can offer up to three pricing tiers for your support services.

    Extension Support

Additional details

  1. On the extension status page, on the left side, under Marketing Submission, click Additional Details.

  2. Choose the Stability setting that applies to this version of the extension:

  • Beta Build: Internal testing is complete, and the extension is released to the public to help identify any outstanding issues.
  • Stable Build: Any major issues found during the beta release stage have been resolved, and the extension is ready for market.
  1. Under Other Options, select checkboxes for each applicable option.
  • Released with setup scripts
  • Service contracts included
  • External service contracts included
  • Custom UI implementation
  • Web API supported
  • Test coverage supported
  • Responsive design supported

    Additional Details

Documentation and resources

While you can add documentation PDF files during this review, the content is tested during the Technical Review.

  1. On the extension status page, on the left side, under Marketing Submission, click Documentation and Resources.

  2. If you did not upload documentation during the technical submission process, you can upload it here. Click the relevant button and navigate to the file you want to upload. Extension submissions require at least one supporting document.

    Documentation and Resources

What happens next?

If you have not submitted the Technical Review, complete those steps to submission.

Watch your email for feedback and updates for the Marketing Review.

If issues, errors, or changes are required, you will receive an email failure notification. The submission will be in a failed state. When those issues are resolved, re-submit the extension for review.