Recommendation Events
Magento Commerce only
The content on this page is for Magento Commerce only.
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When you deploy the magento/product-recommendations
module, the module tracks the following user events. These events enable behavioral data collection.
If shoppers use ad blockers or enable privacy settings that prevent the magento/product-recommendations
module from capturing events, the metrics reflected in the Product Recommendations dashboard will not be accurate. Most likely, the engagement and revenue numbers will be underrepresented.
If Cookie Restriction Mode is enabled, Magento does not collect behavioral data until the shopper consents. If Cookie Restriction Mode is disabled, Magento collects behavioral data by default.
Event | Category | Description |
---|---|---|
add-to-cart |
product | A product is added to the cart |
add-to-wishlist |
product | A product is added to the wishlist |
apply-discount-action |
shopping-cart | A discount code is applied to the cart |
edit-product-qty |
shopping-cart | The quantity of a product in a cart changed to a non-zero value |
impression-render |
recommendation-unit | The recommendation unit is rendered on the page. |
initiate-checkout |
shopping-cart | The customer initiates checkout |
instant-purchase |
checkout | The customer completes an instant purchase |
place-order |
checkout | The customer’s order is submitted |
rec-add-to-cart-click |
recommendation-unit | The customer clicks the Add to cart button for an item in the recommendation unit. |
rec-click |
recommendation-unit | The customer clicks a product in the recommendation unit. |
remove-discount-action |
shopping-cart | A discount code is removed from a cart |
remove-from-cart |
product | A product is removed from a cart |
remove-from-wishlist |
product | A product is removed from a wishlist |
sign-in |
shopper | The customer signs into their account |
sign-out |
shopper | The customer signs out of their account |
view |
product | The customer views a product details page (PDP) |
view |
recommendation-unit | The recommendation unit becomes viewable on the page, such as by scrolling into view |