Recommendation Events | Adobe Commerce Developer Guide

When you deploy the magento/product-recommendations module, the module tracks the following user events. These events enable behavioral data collection.

If shoppers use ad blockers or enable privacy settings that prevent the magento/product-recommendations module from capturing events, the metrics reflected in the Product Recommendations dashboard will not be accurate. Most likely, the engagement and revenue numbers will be underrepresented.

If Cookie Restriction Mode is enabled, Magento does not collect behavioral data until the shopper consents. If Cookie Restriction Mode is disabled, Magento collects behavioral data by default.

Event	Category	Description
`add-to-cart`	product	A product is added to the cart
`add-to-wishlist`	product	A product is added to the wishlist
`apply-discount-action`	shopping-cart	A discount code is applied to the cart
`edit-product-qty`	shopping-cart	The quantity of a product in a cart changed to a non-zero value
`impression-render`	recommendation-unit	The recommendation unit is rendered on the page.
`initiate-checkout`	shopping-cart	The customer initiates checkout
`instant-purchase`	checkout	The customer completes an instant purchase
`place-order`	checkout	The customer’s order is submitted
`rec-add-to-cart-click`	recommendation-unit	The customer clicks the Add to cart button for an item in the recommendation unit.
`rec-click`	recommendation-unit	The customer clicks a product in the recommendation unit.
`remove-discount-action`	shopping-cart	A discount code is removed from a cart
`remove-from-cart`	product	A product is removed from a cart
`remove-from-wishlist`	product	A product is removed from a wishlist
`sign-in`	shopper	The customer signs into their account
`sign-out`	shopper	The customer signs out of their account
`view`	product	The customer views a product details page (PDP)
`view`	recommendation-unit	The recommendation unit becomes viewable on the page, such as by scrolling into view